Global marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

Global marketing - Essay Example Every foreign market or country will exhibit certain unique political, social and economic conditions, along with different clients’ base, competitors, prospective employees, etc, etc. These distinct aspects will give rise to many opportunities as well as challenges, which many aid as well as block the firms’ success. These distinct aspects will be visible in many countries including the Asian country of India and thus, those aspects could act as an advantage as well as a challenge for the organisations entering it particularly Telstra, who is planning to enter it with optimum marketing strategies. Among the many departments, which constitute an organization, the marketing department’s role is omnipresent and crucial, as it can only boost an organization through various strategies. With every organization wanting to expand their reach and make an imprint in various markets, there will be optimum opportunities for it, to start that expansion drive. So, when the organization has enough opportunities, it can set targets and formulate various strategies to achieve those targets and thereby beat off the competitors. Every organization’s survival and success in the light of stiff competition hinges on the success of its main or flagship product. It is the ‘key’ that opens the door of success or profit. For an organization to survive in a competitive market, and to increase its profits in an optimum manner, its products have to be marketed optimally. The marketing department had to put in an extra effort to formulate strategies to reach the customer’ s minds. So, this paper will discuss the marketing strategies, Australian company Telstra should implement in India, if it wants Telstra mobile phones or handsets to have a successful launch. Telstra, telecommunications and media company, was formerly under the control of

Summary Essay Example | Topics and Well Written Essays - 250 words - 171

Summary - Essay Example Books that have been published on food matters have impacted greatly on how people contemplate about food and their lives. Writers like Tracie McMillan, Rowen Jacobsen and others have influenced on how food is cooked, distributed, grown and bought. Monica Bhide a food writer once posed a question asking if food writing really matters and got many views and comments. Among those who commented was a writer of a book named Day of Honey who argues that changes of religion are not as significant as changes in diet. She adds that it is questioning how rarely the significance of food is renowned. Statuses on bishops, politicians are trending nowadays but none about market gardeners and bacon-curers are seen (Ruhlman, 1). People do not take food matters seriously since it is cheap and easily available around them. But in times when they don’t have food is when they think about it. In addition, we only tend think about food when it makes us sick. There are many food related sicknesses in this times. Children have diabetes that can only be seen on adulthood. Obesity also is common and it develops due to eating all kinds of food without knowing their constituents. In my opinion, I agree that food writing is essential for our continued existence. It enables us to understand how food is important and various effects that they have to our body. Lastly, by writing about food, people will demonstrate awareness on how to produce, consume and how to distribute it in ways that do not affect our

Initiatives for Afghan Women Involvement with Politics

Initiatives for Afghan Women Involvement with Politics Key Initiatives Education:  Investing in girls’ education is the single most effective development decision a country can make. Beyond doubling the skilled workforce, this investment results in healthier young women, delayed marriages, and healthier children in the families that these educated young women create. Under the Taliban, fewer than 900,000 boys – and no girls – were enrolled in Afghanistan’s schools.Today, more than 6.2 million students are enrolled in Afghan schools, 35 percent of whom are girls. Although educational indicators remain poor in Afghanistan – and are worse for women who have only a 21 percent literacy rate – USG initiatives are removing barriers and opening doors. Since 2001, the U.S. Agency for International Development (USAID) repaired or built more than 670 schools, printed 69 million textbooks, and improved the qualifications of 54,000 Afghan teachers in instructional methodologies, subject knowledge and professional attitudes. These programs have expanded and improved the quality of community-based education in areas where there are no government schools.USG assistance has extended to 18 provinces, 1,565 communities, more than 43,000 children (60 percent of whom are girls), and 1,565 teachers. In the last fiscal year, we provided literacy training and instruction in productive skills to more than 100,000 people from over 1,500 communities in 20 provinces. We are committed to working with the government of Afghanistan to further expand these programs, and to enhance the female literacy rate and women’s and girls’ access to formal and informal education at all levels. Security:  We continue to urge the Afghan government to protect women leaders, and to take seriously the everyday threats against women and girls by extremists who try to discourage school attendance by destroying schools or throwing acid on young schoolgirls. We support and admire the bravery and determination of Afghan families and the Afghan girls who insist their access to education in the face of such threats. Our programs provide greater protection to girls’ schools and health facilities, for example by building protective walls when requested. We are increasing women’s participation in the security sector through both recruitment and promotion of women as well as training on gender-related topics for men with the Afghan National Police and Afghan National Army.From 2003 to the present, Bureau of International Narcotics and Law Enforcement Affairs (INL) programs have trained over 500 female police officers to play a stronger role regarding women’s issues within the police force; 166 of those officers are employed in Family Response Units (FRUs) devoted to domestic violence cases. Our assistance has improved the number and capacity of FRUs that respond to cases of violence against women; U.S. mentors have worked with over three dozen FRUs in 10 provinces. These FRUs addressed 897 cases during 2009. Our programs also conduct outreach to Afghan communities to teach them about the FRUs and to encourage women affected by violence to make use of their services. Political Process:  For women to have a voice in their nation’s political process, they need to be able to participate in all levels of government. They need to be represented in greater numbers in civil service positions, and they need to have an active role in the peace process. UN Security Council Resolution 1325 reaffirms the need to include women in deliberations on international peace and security at all stages, including conflict resolution and post-conflict planning and peace-building. Their voices need to be heard, not only because they have the right to participate in the decisions that affect their lives, but also because their experiences and perspectives improve the quality of the resulting policies. Women’s involvement in all Afghan conflict-resolution processes is a USG priority. Women’s caucuses are being strengthened in Parliament and their leadership developed in the civil service through professional exchange programs and technical assistance. We have increased the number of male and female Parliamentarians educated about the principles of equal rights that are enshrined in the Afghan Constitution. We need to encourage the expansion of existing national and international scholarships for women, as well as expanding the number of existing internship programs for women in Afghan Ministries, and are looking at funding options in this regard. In March, we are launching a program for emerging female leaders from the Ministry of Foreign Affairs in the U.S. where they will receive diplomatic training. In advance of Parliamentary elections this fall, we are making use of public outreach and education as well as financial support to Afghan-led civic education programs for men and women in order to encourage women’s greater electoral participation, both as candidates and as voters. We have supported training for female members of Parliament and women leaders elected at the grassroots level on how to be more effective and capable leaders. Rule of Law and Human Rights:  Some progress has been made in the area of women’s human rights, but much remains to be done. Violence against women and girls is endemic, including domestic abuse, rape, forced marriages, forced prostitution, kidnappings, and so-called â€Å"honor† killings. This violence cannot be explained away as cultural; it is criminal, and must be addressed as such. The overall USG justice strategy explicitly refers to the need to ensure that women’s rights are promoted and protected by Afghan justice systems. Central to that objective is the need to intertwine women’s rights within both the formal and traditional sectors – and to ensure that USG funding for traditional justice programs provides a platform for supporting, rather than diminishing, women’s rights. Afghan women and girls can still be sent to prison for â€Å"moral crimes,† including fleeing domestic violence or eloping. Many State Department Programs help civil society organizations and Afghan policy makers advocate for reform of such discriminatory laws, including the Gender Justice component of JSSP, the Increasing Women’s Rights and Access to Justice in Afghanistan program, and the Advancing Human Rights and Women’s Rights within an Islamic Framework program. Our programs also train and educate male and female police officers, prosecutors, defense attorneys, corrections officers and others in civil society in the fair interpretation and application of the sections of the penal code that affect women.From January to mid-August 2009, 109 women and 905 men participated in INL-funded Justice Sector Support Program (JSSP) trainings and professional development opportunities.Some training topics focused on violence against women issues, including gender justice training for lawyers, victim advocacy training (with UNIFEM), gender justice training for corrections officers, and gender justice training for Family Response Unit police officers. When women are imprisoned, INL programs help examine why women are incarcerated and whether it is safe for them to return after their release, as well as advocate for humane treatment and the provision of education during and after incarceration. With regard to women’s involvement in local shuras, we work to link the state and traditional systems of governance to encourage them to isolate and reject traditional practices that harm women while harnessing and strengthening elements that reinforce women’s equality and access to justice. Our INL programs also provide counseling and shelter services to women affected by domestic violence. To build on these services, we are mobilizing attorneys, government officials, and the public to combat violence against women and trafficking in persons.We are encouraging the re-establishment of the Afghan women judges association, and we support the development of an Afghan women lawyer’s network. We exert moral suasion to promote human rights in Afghanistan by building awareness of the provisions and obligations of the international treaties and agreements to which Afghanistan is a signatory. The United States continues to support the Afghan Independent Human Rights Commission (AIHRC). In addition, we support the courageous progressive voices within Afghanistan, including the movements that successfully engaged with the Afghan government in 2009 to excise and redraft the most restrictive and objectionable sections of the Shia Personal Status Law , although some concerns remain.We continue to support the swift implementation and strict enforcement of the Elimination of Violence Against Women law. We engage women on how they can use their roles and influence within the family and community to combat the spread of violent extremist ideologies and to cultivate support for women’s development. We put our extensive PRT presence to use in extending public outreach on women’s issues beyond the cities. With increased civilian expertise at PRTs we are more actively able to identify key women leaders, determine the needs of women in local communities, and identify and provide appropriate assistance. In many areas, these experts are able to ensure that women’s shuras are consulted on development projects and have a say in local development matters. Health:  Progress on women’s health has been substantial since 2002, but challenges clearly remain. Even after significant improvement, Afghanistan is still estimated to have the second-highest maternal mortality rate in the world. Other health indicators for women, particularly in reproductive health, are similarly low. Drug addiction is also a problem among Afghan women and their children. INL funds the only three residential drug treatment centers for women, with adjacent child care and treatment facilities, in Kabul, Herat, and Balkh. Three new centers will open in Farah, Badakhshan, and Nangarhar provinces during 2010. With USG assistance, women’s access to health care has risen dramatically since 2001. The number of midwives available to assist with deliveries has quadrupled; the number of health facilities with women health workers has more than doubled. According to a study by Johns Hopkins University, antenatal care went visits went up sevenfold from 2003 to 2006. With more women receiving proper care from trained health workers during pregnancy and delivery, Afghans are seeing better outcomes for women and newborns. We will continue to expand these existing programs to further increase women’s access to health services, to essential medicines, family planning, and pre- and postnatal care so that women have access to the services and information they require for good health. During Ambassador Verveer’s trip to Afghanistan this past June, she and Ambassador Eikenberry announced the start of a small grants program to support gender equality in Afghanistan. The three-year USD 26.3 million program has recently made its first grants to women-led NGOs in the diverse areas of training in mechanized lace embroidery for sale, computer and English skills, radio programming for women, and the provision of dairy cows for women’s agricultural initiatives. In all these ways, through the small grants programs and through other economic initiatives, Afghan women are improving their own lives and those of their families

Hamlet Literary Analysis - Stages of Grief Essay -- William Shakespear

Elizabeth Kubler-Ross developed a theory based on what she perceived to be the stages of acceptance of death. Her theory has been taken further by psychologists and therapists to explain the stages of grief in general. Kubler-Ross identified five stages: denial and isolation, anger, bargaining, depression, and acceptance, as happening in that order. In William Shakespeare’s Hamlet, Hamlet exhibits all five stages of grief, we can assume in relation to the recent death of his father, but not necessarily in this order, and in fact the five seem to overlap in many parts of the play.   Ã‚  Ã‚  Ã‚  Ã‚  Instead of denial and isolation, which is the first stage according to Kubler-Ross, Hamlet dwells in a state of depression. The University of Arkansas for Medical Sciences Department of Psychiatry states â€Å"Depression occurs as a reaction to the changed way of life created by the loss. The bereaved person feels intensely sad, hopeless, drained and helpless† (www.uams.edu). Hamlet’s depression is revealed in his fourth soliloquy. â€Å"Whether ‘tis nobler in the mind to suffer/ Or take arms against a sea of troubles,/ And by opposing them? To die, to sleep;† (Shakespeare III.i.57-60) Meditative and weary Hamlet gives up on any hope for the future. He contemplates suicide making obvious his profound state of despair. Hamlet’s thoughts of suicide continue in this painful speech, â€Å"His canon ‘gainst self-slaughter! Oh God! God!/ How weary, stale flat and unprofitable,/ Seem to me all the uses of this world!/ Fie onâ€⠄¢t! Ah fie! ‘tis an unweeded garden† (I.ii.132-135) Here are a sickness of life, and even a longing for death, that strengthens Hamlet’s intense depression.   Ã‚  Ã‚  Ã‚  Ã‚  While Hamlet may still be feeling depressed Hamlet moves into the stage of denial and isolation. Hamlet feels the effects of denial and isolation mostly due to his love, Ophelia. Both Hamlet’s grief and his task constrain him from realizing this love, but Ophelia’s own behavior clearly intensifies his frustration and anguish. By keeping the worldly and disbelieving advice of her brother and father as â€Å"watchmen† to her â€Å"heart† (I.iii.46), she denies the heart’s affection not only in Hamlet, but in herself; and both denials add immeasurably to Hamlet’s sense of loneliness and loss—and anger. Her rejection of him echoes his mother’s inconstancy and denies him the possibility even of imagining the experience of loving an... ...r. Hamlet speaks to Horatio quietly, almost serenely, with the unexultant calm which characterizes the end of the long, inner struggle of grief. He has looked at the face of death in his father’s ghost, he has now endured death and loss in all the human beings he has loved, and he now accepts those losses as an inevitable part of his own condition. â€Å"He states, â€Å"The readiness is all† suggesting what is perhaps the last and most difficult task of mourning, his own readiness to die† (Bloom 135). Hamlet recognizes and accepts his own death.   Ã‚  Ã‚  Ã‚  Ã‚  Hamlet throughout the play lives in a world of mourning. This bereavement route he experiences can be related to Elizabeth Kubler-Ross’s theory on this process. The death of Hamlet’s spirit can be traced through depression, denial and isolation, bargaining, anger, and acceptance. The natural sorrow and anger of Hamlet’s multiple griefs include all human frailty in their protest and sympathy and touch upon the deepest synapses of grief in our own lives, not only for those who have died, but for those, like ourselves, who are still alive. Hamlet’s experience of grief, and his recovery from it, is one it which we ourselves respond most deeply.

A Critique on the Blank Slate Essay

There are three doctrines which have attained sacred status in modern intellectual life. The Blank Slate, a loose translation of the medieval Latin term tabula rasa, scraped tablet, commonly attributed to John Locke which delves into the opposing of political status quos and social arrangements, stating mainly that the mind is like a sheet of white paper void of all characters and ideas, furnished with words through experience; it denounced the differences seen among races, including the institution of slavery as slaves could no longer be thought of as innately inferior, ethnic groups, sexes and individuals for the differences come not from the innate constitution but from the differences in the experiences. It is indeed fitting to think of the mind that way as the mind is like a blank sheet of paper filled only through experience. Yet it is safe to say that not only experience that can fill it but also preconceptions and expectations of the society. Another doctrine is The Noble Savage, commonly attributed to philosopher Jean-Jacques Rousseau, inspired by the European colonists’ discovery of the indigenous in the New World; it stated the belief that savages were solitary, without ties of love or loyalty and without any industry or art. It also captures the belief that humans in their natural state are selfless, peaceable and untroubled and that negative emotions such as greed and jealousy are products of civilization, a concept which debased Thomas Hobbes’ belief that man is naturally cruel and requires a regular system of police to be resolved. Looking at it from a personal angle, I would say that I quite agree with Hobbes only on one aspect: man is naturally cruel; if he isn’t, then how is it that our history has been tainted with the blood of millions of people who have died because of a single man who could not rein his malice, i.e. Hitler. Even in our everyday life, we manage to impress upon other peopl e our evil nature, even if in a simple way. But that does not mean that we need to surrender our lives to leviathan control for I believe that we can change our nature, no matter how far back we may seem. As the last doctrine states, we are not merely machines with gears and springs, we are our minds and thus we have the ability to think and choose our own decisions. The last doctrine, attributed to Rene Descartes, is perhaps the most ingenious of all: The Ghost in the Machine. Our mind exists because we know how to think and the very act of doing so proves it. Our bodies’ existence however may be doubted for we may simply be immaterial spirits who merely daydream that we are incarnate. Add to that a moral bonus: the belief that the mind is a different kind of thing from the body. And what makes it truly intriguing is the fact that philosophers argue as to when the ghost enters the body, during the start of the fertilization when the sperm cell fertilizes the egg cell and creates the zygote or when it has become a fetus ready to be borne into the world. Certainly it is an argument comparable to the question, â€Å"Which came first, the chicken or the egg?† Philosophically answering the question would pertain to another question, â€Å"what is meant by ‘came first’?† as all philosophical questions go. These doctrines have so shaped the world that it has left fingerprints, from Walt Disney to the former president of the United States, George W. Bush. And even for a simple student like me who has recently come across the subject, I can say that I have already thought of such concepts even without reading it before, or at least I have thought about the idea of the Noble Savage and the Blank Slate. Yet as I read the concept of the Ghost in the Machine, I was very much in awe for I have never, in my whole sixteen years of existence, thought of such a thing. And what really appeals to me is the fact that Descartes claims that we are our minds and that our body may merely be an image we have formed as immaterial b eings. Even Buddha thought so, stating that â€Å"We are shaped by our thoughts; we become what we think†¦Ã¢â‚¬  I have long doubted the ideas of ghosts and reading of such a concept, especially in a subject such as this, makes me wonder how the philosopher conceived such an idea. Thinking of it gives me shivers as it implies that we are beings far greater than we imagined. And as good as it may sound, I think it appeals to man’s egotistic nature; we as humans who have done things, good and evil, try to look for a sound explanation to ease our consciences. I cannot say that the idea does not appeal to me yet I cannot also say that I do agree with it; on the other hand, of the three doctrines, I agree the most with the doctrine of The Noble Savage. I do believe that in our true nature, we are savages but that does not mean that we did not know how to control ourselves; indeed it would seem that the Native Americans, the specific race of people that the Europeans based the doctrine of The Noble Savage on, had a better society than we did: they were less barbaric, no employment problems and substance abuse, even crime was nearly nonexistent. And even if there were hard times, life was definitely stable and predictable. And yet that in itself was the reason why man chose to come out of his â€Å"savage† nature; he wanted adventure, twist and turns in his life; he wanted to feel the thrill of living. There is nothing wrong with that but for every choice there is a price to pay and the price we paid was high even if it remains to be seen whether it was worth it or not. However that is not enough reason to turn over our free will to an autonomous control; doing so would merely undermine the choices we have made for our civilization. Besides, our lives are meant to be lived fully and whatever choices we make, we must stand by it and see it to the end. Our mind, no matter how it started or whatever way it really is, is a tool for us to live our lives as we see fit. We must learn to harness our true potential to make sure that whatever choices we make would produce positive ripples that would be felt in the distant future to help the coming generations. As Plutarch said, â€Å"The mind is not a vessel to be filled but a fire to be kindled.†

Benefits of Coffee Essay

Kristen Kirkpatrick said that a study in 2012 showed that three or more cups of coffee a day lowers the risk of death regardless of whether participants drank caffeinated or decaffeinated coffee. 2. Makes your reproductive system happy d. Men would you like a drink that could lower your chances for prostate cancer? And ladies wouldn’t you like to lower your risk for endometrial cancer? e. Kirkpatrick also says that a 2011  study  found that men consuming at least six or more cups a day reduced their risk of prostate cancer by 20 percent! Another  study  published in the  Journal Cancer Epidemiology, Biomarkers and Prevention  found that women who drank more than four cups of coffee a day had a 25 percent lower risk of endometrial cancer. 3. Lower risks of Type 2 diabetes f. A 2012  study  found that a compound in coffee can actually help block a substance in the body called human islet amyloid polypeptide that may play a role in the development of diabetes. Further  studies  have  demonstrated  that caffeinated coffee consumption is linked to decreased diabetes risk as well. 4. Protects your brain g. When you wake up to the smell of coffee in the morning do you usually smile? h. Coffee drinkers are less likely to develop dementia and Alzheimer’s later in life according to a study done in 2009 i. The smell of coffee can help reduce stress that could be associated with loss of sleep 5. Good for skin j. Drinking coffee may help you to ward off basal cell carcinoma So, the next time you are wondering whether you should have that second cup of coffee to perk you up, relax. At least now you know how it could help you!